Tesla x Casper x The Standard Hotel

• Impact

  • Generated over 1k+ high-volume qualified leads during peak SXSW traffic

  • Secured placement within a highly sought-after, culturally relevant activation during peak festival demand

  • Contributed to a campaign featured in Adweek, amplifying brand visibility and credibility

  • Expanded Tesla’s reach into design-forward, lifestyle-driven audiences aligned with target demographics

• Strategic Approach

  • Identified and secured partnership opportunity by aligning Tesla with Casper and The Standard Hotel’s SXSW activation

  • Negotiated a mutually beneficial value exchange, integrating Tesla into the experience in a way that enhanced all partner brands

  • Positioned Tesla within a premium lifestyle and hospitality context, extending the brand beyond automotive into culture

  • Designed a lead generation strategy embedded within the experience, converting high foot traffic into qualified prospects

  • Elevated the activation by introducing incremental value and audience expansion, strengthening overall partnership impact

Originated and negotiated a strategic partnership between Tesla, Casper, and The Standard Hotel at SXSW. I identified an opportunity to integrate Tesla into a high-demand cultural activation and structuring a collaboration that delivered mutual brand value.

Led the development of an experiential lead generation strategy, transforming high-volume festival traffic into qualified prospects while positioning Tesla within a premium lifestyle context.

Featured in Adweek Magazine.

Strategic Partnerships | Experiential Marketing | Lead Generation